Hey I’m Li ◡̈
I'm a business consultant and strategic business partner based in Brisbane, working with purpose-driven organisations across Australia who are tired of business advice that sounds good but doesn't actually work.
I've spent years untangling operational messes, streamlining processes that make zero sense, and translating the "we need to be more efficient" into actual plans that real humans can follow.
My clients range from startups drowning in their own good ideas to established community service providers and social enterprises who've forgotten why they do what they do.
Why people work with me
Most consultants will give you a 47-slide deck. I'll give you three actionable steps and the brutal honesty you're paying for.
I believe the best solutions are usually the simplest ones. Most business problems can be solved with common sense and a willingness to ask uncomfortable questions.
I don't do corporate theater or talking down to anyone. You'll get straight answers and zero BS.
My brain works differently, which means I spot patterns and solutions others miss. I'm big on creating spaces where everyone's voice actually matters - not just whoever talks loudest in meetings.
Most of my best insights come from actually listening to your team - not just the big dogs. The person answering phones usually knows more about what's broken than the person in the corner office.
I'm not here to force some cookie-cutter framework on you. Different backgrounds, different perspectives, different ways of thinking - that's where the magic happens. I help you build solutions that work for actual humans, not just spreadsheets.
Beyond the desk
Tea or coffee? I prefer RBs actually but I won’t refuse an iced matcha latte :)
Early bird or night owl? Night owl pretending to be an early bird
Favourite way to procrastinate? Walk my dog Harvey, watch random YouTube videos and watching clouds float by
What's always in your bag? A crazy amount of pens, noise-cancelling earbuds, random charging cords
Guilty pleasure? Kitsune udon and citrus based soft drinks
Superpower? Tying my shoelaces in under 5 seconds
What would surprise people about you? I DJ sometimes at clubs and pubs!